Job Title / Designation

Customer Relationship Management Manager - India's only rooftop solar company - based in Mumbai

Send CVs to email id gerard.raj@sashr.co.in

Contact No. 91 - 9702374798 (Email preferred)

Job Location Mumbai

About Client

Our client is a leading company which provides one stop solutions in the solar energy industry. Tech Platform focused on Fintech for Cleantech.

Job Description

- CRM Manager will lead the management and optimization of customer relationship management systems.

- The CRM Manager will be responsible for developing and executing CRM strategies that enhance customer engagement, drive retention, and provide actionable insights to the management team.

- The ideal candidate will have a strong background in CRM system setup and optimization.

Responsibilities

- Execute the CRM strategy aligned with marketing goals and customer segmentation to drive customer engagement, retention, and lifetime value.

- Spearhead the setup and continuous optimization of CRM processes, leading to improved workflow efficiency and data accuracy.

- Manage customer databases, ensuring data accuracy and integrity through rigorous data sanitization protocols.

- Implement data-driven strategies for customer segmentation and targeting to enhance marketing effectiveness.

- Plan, execute, and analyze CRM campaigns across various channels (email, SMS, social media) to increase customer lifetime value and drive revenue growth.

- Customize and develop reporting solutions to provide actionable insights on campaign performance and customer behavior.

- Monitor and analyze CRM campaign performance metrics, customer behavior, and ROI.

- Identify and optimize customer touchpoints across the journey, enhancing customer experience and engagement.

- Collaborate with marketing, product, and customer success teams to align the customer journey with business objectivesProvide regular reports and insights to senior management, highlighting trends and recommending strategies for improvement.

- Monitor and analyze CRM campaign performance metrics, customer behavior, and ROI.

- Provide regular reports and insights to senior management, highlighting trends and recommending strategies for improvement.

- Collaborate with marketing, sales, customer service, and other stakeholders to ensure CRM initiatives are aligned with overall business goals.

- Lead efforts to integrate the CRM system with other SaaS tools, ensuring a seamless customer experience across platforms.

- Work with IT teams to implement and integrate CRM systems, tools, and automation platforms for efficient customer data management and campaign execution.

- Ensure compliance with data protection regulations such as GDPR.

- Design and manage customer loyalty programs, including rewards, incentives, and personalized offers to foster customer loyalty and advocacy.

Candidate Details

Experience & Qualification

- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

- 3+ years of experience in CRM management within a SaaS or technology-driven environment.

- Proven experience with LeadSquare

- Ability to manage multiple projects in a fast-paced, agile environment.

CTC on offer

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