HR at Search Synergy
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Manager - Customer Marketing - FMCD (3-10 yrs)
The requirement is for a Bangalore based Consumer Goods Company.
- Planning & activating of all BTL activities includes, visibility drives, rural sales activations, samplings,loyalty programs, QPS etc.
- Analyze various consumer data that has been collected through market research and BTL activities. Also conduct pre & post promo analysis.
- Study competitor marketing and promotion strategies and pre-empt the same whenever possible and suggest action plans.
Lead generation : Plan and meet all bigger corporate and tie up for conducting product promotional activity .
- Design and develop specific corporate program for lead generation
- Working with sales team to understand the need of POSM materials, and then execute all implementation of POSM (design, production, logistic, how to fill strategies etc.) through external agency
- Plan and conduct road shows
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