Associate Consultant- Recruitment at Bask HR Consulting Pvt. Ltd.
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Manager - CRM/Retention Marketing (1-12 yrs)
You're Role :
- Work cross-functionally to develop, lead, and execute email, push, and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV.
- Full funnel customer journey analytics & execution (360 Degrees of customer interaction & measured outcomes including target, reach, penetration, experience, conversion, and optimization
- Develop a strategy to amplify personalized programs that are scalable and support key business KPIs.
- Segment customer opportunity lists based on lifecycle, affinity, and communication preferences to deepen engagement and improve conversion.
- Collaborate closely with Business Intelligence to ensure data needed to execute specific campaigns is available, and if not, partner on finding solutions to pipe it into our CRM platform.
- Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance.
- Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence,segmentation, and timing to constantly improve results.
- Develop a deep understanding of the user mind-set, behaviour, and how best to use it to deliver results, all while utilising insightful data insights.
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