Your Responsibilities :

- Define Membership Strategy in consultation with Regional Membership Team and Head of Marketing India and Lanka to deliver an effective and valuable Member Proposition that drives Acquisition, Retention and longer term, Loyalty.

- Responsible for planning, insights, execution, and continuous refinement of multi-channel programs, roadmaps, and strategies to maximize CLTV.

- Manage external stakeholders (platforms and agencies), Co-work with 3rd party to ensure all project qualities, ensure all briefs to the suppliers and agencies clearly define requirements.

- Conduct day to day administration of Membership systems; Keep customer database updated making integration with all related customer contact channels seamless, working closely with Digital Marketing Assistant.

- Use the CRM best practice (Internal and External) to suggest innovative ways of improving our Membership capability

- Ensure compliance with data protection legislation and information governance.

- Execute the Triumph and sloggi India and Sri Lanka Membership Strategy and manage the Customer Database

- Responsible for organising the data feeds, data cleaning, data management and be the key contact on data between our membership agencies, analytical agencies and partner brands

- Analyze customer database to identify customer trends and insights for the business growth

- Derive insights to know more about our customers through data-mining and customer research to find right ways communicating and engaging with them

- Work with internal teams and external suppliers to define and understand customer segments, that guide content and contact strategies to maximize ROI

- Analyze Membership related data vs. sales performance to find sales opportunity

- Research CRM segmentation methodology with external suppliers to find the better way for customer activation efficiency

- Liaise with cross functional teams to highlight areas of improvement in the process and apply fixes/efficiencies wherever possible

- Work with internal IT on any data requirements, system updates and data warehousing

- Maintaining and improving data management processes and accuracy.

- Support the data requirements for the execution of Membership campaigns, working closely with the Digital Marketing Assistant.

- Provide weekly and monthly data & business analysis for Local & Regional Reports.

- Develop the Membership Content & Communication plan in collaboration with Marketing Communications Executive and Digital Marketing Assistant.

- Use deep understanding of the Triumph and sloggi customer to guide the optimal content calendar and pulse of communications.

- Liaise with Marketing Communication Executive and Sales teams, and suppliers where applicable to ensure integrated campaigns are executed smoothly at the right time and right TOV across numerous consumer touch points, incl. Email, SMS, MMS, etc.

- Align with Digital Marketing Assistant and guide all elements of the mailing list production up to the point of delivery

- Drive the KPIs of Acquisition, Retention, Loyalty and maximising CLTV, targeting increase in Active Customer Numbers

- Track and Report Campaign Performance and Customer Profiling.

- Jointly establish and foster a collaborative, inspiring and energetic communications style that promotes initiative in line with the corporate shared values of honesty and trust

- Partnering with different stakeholders to keep them informed about upcoming data management initiatives

- Market research sharing to explore more successful CRM case study

- Prepare presentations and launch communications to promote Membership as a valuable BD tool and drive user engagement

- Prepare training overview materials with clear description for broader local organization, Sales Teams

- Support the delivery of a training program for the strategy and Tech Stack for new users.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.