TA at LIKHITHA'S DIAGNOSTICS AND SPECIALITY LABS ( A Uni
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Manager - Corporate Marketing - Healthcare (5-9 yrs)
- Develop and execute marketing strategies for corporate clients in Non-PSUs, CGHS, EHS, IT & Non-IT sectors
- Identify and establish partnerships with corporate hospitals, insurance providers, and wellness programs
- Manage relationships with government health schemes (CGHS, EHS) and ensure compliance with their requirements
- Drive corporate tie-ups for diagnostic health check-ups and employee wellness programs
- Plan and implement B2B marketing campaigns, focusing on lead generation and corporate engagement
- Conduct market research and competitor analysis to identify new business opportunities
- Collaborate with sales teams to develop customized corporate healthcare solutions
- Organize and participate in corporate events, medical conferences, and networking sessions
- Monitor and analyze marketing ROI, campaign performance, and customer engagement metrics
