Job description

A new-age fractional real estate investment platform powered by technology, in-depth research, and extensive on-the-ground experience, Investment tech start-up who has raised its seed round of funding led by SAIF Partners and Mayfield India is looking for a Content Writer.

Location: Bangalore

Roles And Responsibilities

- Research industry-related topics pertaining to wealth management products (combining online sources, interviews, and studies)

- Develop content that is accurate and engaging.

- Accurately understand & represent what we do as an organization using text, image, and video-based content in the form of blogs, website content, Whitepaper in all means of digital platforms.

- Enable wide reach and readership for content using social and digital marketing, leading to impulse-based connections back to us.

- Understand customer use cases and build relevant stories out of the same.

- Measuring the results of content marketing activity to inform future marketing campaigns.

- Conduct simple keyword research and use SEO guidelines to increase web traffic.

- Promote content on social media.

- Identify customers- needs and gaps in our content and recommend new topics.

- Ensure all-around consistency (style, fonts, images, and tone).

- Update website content as needed.

- Assist in video production and distribution.

- Maintain dashboards to track the performance of content including videos, newsletters, blog posts, white papers, etc.

- Manage mailing lists.

Requirements

- Minimum 4-6 years experience in content writing.

- Strong Knowledge in wealth management is must.

- A passion for language and grammar and a journalistic bent of mind.

- Ability to make research-based tech/business topics easy to understand, engaging and human.

- Ability to network with media to enable the distribution of content.

- High quality spoken and written English is required.

- Ability to collaborate with internal customers.

- Portfolio of published articles.

- Keen desire to learn new content platforms.

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