HR at Randstad India Pvt. Ltd.
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Manager - Content - Search Engine Optimization - Internet/Online (7-8 yrs)
A content creation and curator expert.
A creative professional who understands how the major search engines work and what people are searching for when they visit particular websites. The job is to ensure that our content is relevant enough to create interest for consumers, generate leads, enhances sales plus answer any of their questions and possibly convert them into a customer.
Should possess excellent overall writing skills in a number of different styles/tones.
Skills should include
Overall 7-8 years of experience.
- Impeccable spelling and grammar
- A deep understanding of consumers and what motivates them online
- Great research, organizational, and learning skills
- High comprehension of software like Microsoft Word and Google Docs
- Familiarity with keyword placement and other SEO best practices, will be a bonus
- Experience with online marketing and lead generation
- Experience in leading and training a team of content writers, copy editors, graphic designers and freelancers
- An understanding of formatting articles and CMS on the web
Tasks will include:
- Strategize content plan and editorial calendar in tandem with branding and marketing initiatives
- Lend content support to all the other core teams
- Lead a team of content writers, copy editors, graphic designers and freelancers
- Create and manage core website copy
- Blogs and news articles
- Create visual content that includes banners, tuples, inserts and website properties
- Social media posts
- Product descriptions and nomenclature
- SEO content
- Company bios and profiling
- Landing pages write-ups and visuals
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