Manager - Content Marketing - KPO (8-10 yrs)
At DataWeave, we are seeking to hire an experienced content marketing manager who can develop and disseminate engaging and high-quality content across diverse media that speaks to a variety of personas in the retail and consumer brand industries. The selected candidate will work with the marketing team and liaise closely with several internal stakeholders at Data Weave to conceptualize and execute on marketing-oriented content on an ongoing basis.
Responsibilities:
- Devise the content marketing plan for Data Weave and own the entire content value chain - the roadmap, ideation, writing, and dissemination. Define the success metrics.
- Write consistently on a wide variety of topics relevant to retailers and consumer brands that are looking to compete profitably in the online world. Generate content for a variety of platforms, such as blogs, website, articles, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats. Collaborate with internal stakeholders to source information on a consistent basis.
- Create persona-oriented content for marketing collaterals, brochures, presentations, scripts, at-a-glance docs, etc. that can be used by internal sales teams to have more engaged conversations with prospects.
- Understand and translate the benefits of Data Weave's product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience.
- Utilize internal domain expertise and perform secondary research to gather useful information and create content that is innovative and original.
- Brainstorm and collaborate with the product, marketing, and data science teams for new ideas and concepts.
- Conduct rigorous quality checks on every piece of content produced.
- Ensure all-around consistency in the style, fonts, and images used, as well as the overall tone of the content.
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