Head - Operations at Team Recruiters
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Manager - Content Marketing - BFSI (3-5 yrs)
Position: Content Marketer
Location: Navi Mumbai
Experience: 3 - 5 Years
Salary Budget: INR 7- 9 Lacs
About the Client :
Our client is a pure online trading platform from a leading Financial Services Group, which will allow you to use the most technically advanced channels of trading at the fastest speed with the lowest cost with the flexibility to trade from any part of the world.
Key Responsibility Area :
- Strategizing on the types of content and to disseminate content through paid/organic means to relevant audiences, this includes social media/YouTube, blogs and other channel.
- Work to develop an editorial calendar based on category trends, audience personas and execute on the same as per timelines.
- Manage the consumer journey across different assets in conjunction with the product team to drive traffic to the website/landing pages to achieve business objectives.
- Measure quality of content, channel performance, reception of content, publish reports around the same and fine tune content marketing strategy regularly on the basis of insights.
- Research industry-related topics, prepare well-structured drafts using digital publishing platforms.
- Coordinate activity schedule based on offers, messaging, trend.
- Measure web traffic to content (e.g., conversion and bounce rates).
Desired Skills:
- Proven work experience as a Content Creator, Copywriter or similar role Portfolio of published articles.
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Excellent writing and editing skills in English.
- Preferably good knowledge of Financial Market and Products.
Educations :
Graduate/PG with good written and communication skills.
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