Assistant Manager HR at Guru Networks Pvt. Ltd.
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Manager - Content Marketing (8-12 yrs)
Brief :
We are looking to fill an opening for a Content Manager. Although your main responsibilities will revolve around building content & visual campaigns, it is very important that you be holistically involved with the product, product strategy, user experience & our digital marketing strategy. Understand and execute the overall marketing strategy.
Responsibilities :
In this position, your responsibilities will cover the following key areas :
- Have a thorough understanding of the product, and the competitive landscape
- Establish the structure for key user landing pages.
- Optimize content to maximize user registrations
- Take ownership of the system generated emails to ensure right content and design
- Ensure blog is updated regularly with fresh content & visuals
- In addition to updating our blog, create content & graphics for our social media pages
- Manage site updates to ensure changes are well explained and users are appropriately informed of the upcoming updates
- Deep understanding of the brand values and the core value proposition of the product
- Attention to branding guidelines in user engagement
- Engage user base across all engagement channels whether it be Social Media platforms, Company blog, and Email Campaigns
- Solicit feedback from users to enhance their product experience
- Establish a sense of trust and bond with the user base
Requirements :
- 8+ years of experience in content marketing
- Good working knowledge of Photoshop and Illustrator
- Top notch creative and communication skills
- Experience in coordination/project management
- Expert knowledge of web analytics
- Ability to collaborate with different development groups
- Responsive and dependable
- Competitive, with a deep desire for challenges and growth
- At least a degree in Bachelors / Masters in Journalism / English / Design from a good, reputed college
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