HR at Matrix Management Services
Views:50 Applications:46 Rec. Actions:Recruiter Actions:6
Manager - Content Marketing (7-10 yrs)
Objective of the role :
- Partner with email, performance marketing, and content teams to design, test, and evolve lead nurturing tactics.
- Streamline content marketing and drafting plans for better engagement
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Daily and Monthly Responsibilities :
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-- facing communications, including print, digital, and video assets
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for the customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications :
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools
Preferred Qualifications :
- Proficiency with online marketing and social media strategy
- Strong knowledge of visual aesthetics
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
