HR Recruiter at Striver HR Consulting
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Manager - Content Management/Digital Marketing (4-7 yrs)
Role and Responsibilities
The Content Strategist plays a part in constructing a cohesive content strategy with a focus on user or consumer journey and persona development. Working with internal and external collaborators, you will also collaboratively plan, oversee and execute the strategy and mapping the content touchpoint from start to end. Supported by creative and editorial resources, you will be responsible for aligning the brand narratives with the team's content strategies and editorial decisions. You will also play the role of a marketer, creative and an editor, as you conceptualise and produce content assets that resonate with viewers across earned, owned and paid platforms, with the aim of driving business goals.
- Assist with integrating content strategy and time-specific brand campaigns to drive campaign goals with high agility in reacting & responding to current sentiment
- Write holistic content strategies to grow and diversify key audiences and content verticals in close cooperation with the Content Programming team
- Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends.
- Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.
- Lead global projects, owning planning, implementation, and delivery, for multiple projects simultaneously.
Skills and Experience :
- Mass Com graduate with 4-6 years of experience in a related industry or environment
- Experience in digital marketing functions including SEO, content marketing, social media marketing and email marketing
- Experience in navigating cross-functional projects, ability to adapt to a fast-paced environment
- Experience in creating data-driven strategies
- Fluency in English and other languages are a plus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
