- Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies.

- Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning.

- Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals.

- Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity.

- Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs.

- Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.

Core Work Activities :

Marketing Strategy :

- Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).

- Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.

- Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

- Leads repositioning efforts in partnership with, GM and hotel executive team.

- Serves as brand guardian/liaison, verifying all marketing reflects brand voice.

- Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

- Leads the strategic pull-through of continent and brand promotions and campaigns.

- Partners with Revenue Management to develop and execute promotional strategy efforts.

- Develops and manages property email marketing strategy, digital strategy across sites, paid media campaigns and performance to verify proper execution.

- Supports group lead generation efforts.

- Runs, reviews, analyzes, and clearly articulate to stakeholder's and owners the key marketing reports and adjusts strategy accordingly.

- Manages internal and external partners to verify deliverables are executed to support hotel strategy.

- Create social media campaigns for the hotel and cluster with a vision in mind for the year.

- Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.

- Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.

- Monitors and provides recommendations for SEO and updates as needed in collaboration with Company's Digital Services or agency.

- Identifies digital marketing opportunities on third party and local partner sites.

Content Management :

- Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.

- Manages webiste's content, OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).

- Manages photography distribution including search photos, pre-arrival photos, and photo gallery management

- Creates landing pages and Discovery Pages to enhance content, as applicable.

- Manages guest communications (e.g. confirmation, pre-arrival, etc.).

- To collaborate with right brands, celebrities, and influencers to ensure a recall is created for the UPS of the hotel in various departments.

Outlet and Ancillary :

- Identifies outlet marketing opportunities on third party and local partner sites.

- Defines in-house F&B programming in partnership with F&B Director and manages execution.

- To connect with local partners to utilize various platforms - offline marketing to be seeker and implemented to increase visibility and leads for all sections of Hotel.

Social Media :

- Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.

- Develops and implements social strategy.

- Manages paid social media budget and strategy.

- Assists in reviewing social media content calendars and collect local area and property events.

General :

- Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing, and distribution), etc.

- Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.

- Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, media representatives).

- Manages development, design of hotel collateral as needed.

- Completes other reasonable duties as requested by leadership.

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