Job Title: CRM Specialist - Real Estate

Location: [Gurugram sec 48]

Job Type: [Full-Time]

Female candidate Preferred From Gurugram itself.

About Us:

We are a leading real estate company dedicated to providing top-notch service in property sales, leasing, and management. As we continue to grow and expand our footprint, we are seeking a dynamic and customer-focused CRM Specialist to enhance our relationship with clients, streamline our customer service processes, and drive business growth.

Job Summary:

The CRM Specialist in Real Estate will manage and optimize our customer relationship management systems and processes to increase client retention, improve customer satisfaction, and drive sales growth. This role involves leveraging CRM tools to track customer interactions, manage leads, and provide real-time reporting to enhance sales strategies.

Key Responsibilities:

CRM Management:

- Manage and maintain the CRM system (e.g., Salesforce, HubSpot) to track customer interactions, property listings, leads, and sales activities.

- Ensure data integrity and accurate reporting on all customer and lead interactions.

Lead Management:

- Capture and nurture leads generated from various sources, including inquiries, property listings, and events.

- Develop and implement strategies for follow-up communications and client engagement.

- Qualify and categorize leads based on interest and readiness to purchase or rent.

Client Relationship Building:

- Develop personalized communication strategies to maintain strong client relationships through emails, phone calls, and in-person meetings.

- Manage customer expectations and resolve any issues or complaints promptly to ensure high customer satisfaction.

Marketing Collaboration:

- Work with the marketing team to integrate CRM insights into marketing campaigns, including email marketing, social media, and property promotions.

- Help develop targeted campaigns based on CRM data to engage specific customer segments.

Qualifications:

- Bachelor's degree in Business Administration, Marketing, Real Estate, or a related field.

- Proven experience as a CRM Specialist, Sales Coordinator, or similar role in the real estate industry (minimum 2-3 years).

- Hands-on experience with CRM software (Salesforce, HubSpot, or other relevant tools).

- Strong understanding of real estate processes, including property sales, leasing, and management.

- Excellent communication and interpersonal skills, with a customer-first attitude.

- Analytical mindset with the ability to interpret data and generate actionable insights.

- Strong organizational skills and attention to detail.

-Ability to work in a fast-paced, deadline-driven environment.

Preferred Skills:

- Experience with email marketing platforms like MailChimp or Active Campaign.

- Knowledge of real estate market trends and customer behaviors.

- Proficiency in Microsoft Office Suite (Excel, PowerPoint, etc.).

- Additional certifications in CRM software or real estate management are a plus.