Channel Marketing Manager

About The Role :

- We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Channel Marketing team and includes activations like Media planning with ATL and Marketing activation with BTL driving micro marketing and on-ground activation. It also includes ensuring identification of critical and impact markets and customize the marketing approach specific to the geo dynamics.

Context :

- This role is critical and requires marketing expertise more from the Media Planning and Event activation experience. The micro marketing and the media effectiveness are more to drive brand and product marketing with enhanced consumer marketing capabilities. This role drives more traditional and exclusive media execution. The ability is of an expert with vivid media handling from various consumer cum service brands.

Key Responsibilities :

- Implementing the Brand and Marketing Activations across StarMaa channels with higher focus in Hyderabad and few identified urban towns.

- Monitor various Communication Tools for specific Markets to consumers & trade

- Connect with marketing agencies/vendors on regular basis to understand the work progress and record in specified formats

- Monitor offline branding Activities including OOH and Electronic Media with retail visibility program

- Meet influencers from time to time along with agencies to understand, monitor and report influencer program progress

- Organize & monitor small format virtual/ live events along with agencies. Ensure maximum TG attends the events

Qualifications :

Minimum Qualification : MBA or Postgraduate with 8-10 years- work experience in a related role

Location : Hyderabad- Hybrid

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