Head - Talent Acquisition at C2X
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Manager - Campaign Management - Edtech (2-6 yrs)
This is a Work from Office Only Opportunity
Job Responsibilities
- Develop, optimize, and execute high-impact, integrated lead nurturing or demand generation campaigns to achieve revenue and pipeline goals.
- Implement and maintain lead scoring mechanism based on customer engagement gained through marketing/lead nurturing campaign over different channels.
- Plan, maintain and execute campaign calendar for lead nurturing across products and lead funnels.
- Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers through targeted campaigns across different channels.
- Create campaigns for nurturing leads through a mix of helpful content and engagement tools over different channels. (Email/SMS/WhatsApp/Facebook/Blog/etc).
Requirements/Qualification :
We require the candidate to have Copyright experience.
- Graduate degree or equivalent work experience.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Proficiency in using social media, Email marketing and SMS marketing tools to monitor conversations and performance.
- Candidates must be fluent in English (Ability to write lead nurturing emails to customers).
- Previous experience working as a Lead Nurturing Specialist or similar roles will be an advantage.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
