HR - Executive at Simform Solutions Pvt Ltd
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Manager - Campaign Management/Demand Generation (4-8 yrs)
Responsibilities
- Developing and executing short and long-term multi-channel campaigns to drive leads and the sales pipeline.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Optimize paid advertisements to drive targeted awareness, engagement and traffic across digital channels, including Social Media, AdWords, re-targeting, etc.
- Identify conversion points and optimize user funnels
- Assisting in content development to target consumers throughout the customer lifecycle
- Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies and build effective support programs, such as sales enablement.
Sales enablement - Build and manage creation of marketing material such as brochures, service decks, landing pages, emails, graphics and other digital assets.
- Identify and execute changes to website architecture, content, linking and other factors to improve SEO positions for -target keywords.
- Work with inhouse content writers and freelance writers to create content.
Requirements :
- Proven experience of 4+ years in digital marketing and preferably 1-2 years in B2B technology service domain
- Experience in managing paid digital marketing campaigns is required
- Knowledge of ranking factors and search engine algorithms
- Experience in setting up and optimizing Google Adwords campaigns
- Solid understanding of link-building and off-page SEO activities.
- Experience with website analytics, Google Webmaster and SEO tools.
- Experience in optimizing landing pages and user funnels
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO/SEM/PPC
Skills: Creative and Analytical skills, Problem Solving approach, Google analytics, Keyword analysis, SEO tools, GTM, Google Webmaster, PPC.
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