HR at Sapwood Ventures Pvt Ltd
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Manager - Campaign Management - Advertising Agency (3-7 yrs)
Roles and Responsibilities :
1. Performance Marketing Campaigns : Run campaigns to generate leads and acquire high-quality new customers across a variety of online channels (Google UAC, Facebook, Affiliates, etc)
2. Critical and in-depth analysis and reporting of campaign performance
3. Use third party analytics and campaign management tools such as Google, Facebook Business Manager, Google Analytics, Firebase, etc
4. Track and assess the impact of the campaigns, update campaign reports, provide insights based on campaign performance
Desired Candidate Profile :
1. A strong track record in driving profitable user acquisition campaigns.
2. Excellent analytical skills with a sharp eye for numbers and insights.
3. Very Proficient & fast at operating Excel & SQL
4. A self-starter who works well with minimal guidance and in a fluid environment.
5. In-depth experience with advertising channels such as Google, Facebook, LinkedIn, Instagram and Twitter
6. Experience in running mobile engagement platforms like MoEngage/Clever Tap/Netcore/Webengage or similar marketing automation tools.
7. Familiarity with planning, implementing and analysing online and offline marketing campaigns across various channels.
8. Ability to give direction for content & design
9. Mandatory experience required platforms like CM360 (DCM), Tradedesk, and DV360.
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