Role Clarity Document :

Role Definition : Business Development Manager is a person who is responsible for acquiring new prospects through lead generation and offline networking to grow sales opportunities for the company. He is responsible to earmark an effective customer lifecycle to strengthen pipeline for the monthly sales target to be achieved.

Responsibility :

Deliverable :

1. Identify customer and super qualify inbound and outbound lead generated by company.

2. Strategies on pitching the product to the right TM with independent efforts.

3. Monitor team performance on lead service and product delivery

4. Conduct site visits and build closure pipeline with assigned leader

5. Maintain CRM records

Tasks & Activities :

1. Identify customer and super qualify inbound and outbound lead generated by company.

- Monitor and qualify inbound leads being serviced to generate site visits

- Build and train team to build data , pitch a product/ service & generate meeting with target market to generate interest in the products and services of the company.

2. Strategies on pitching the product to the right TM with independent efforts.

- Identifying , targeting and acquiring customers to suit the product mix of companies offering. Strategy implementation to acquire a desired customer to add value to company's growing customer base .

- Share insights with marketing to develop relevant content for engagement of such target customers.

3. Monitor team performance on lead service and product delivery

- Monitor call quality of BDE's to achieve parameters of delivery for the product.

- Train team for selling skills and upselling practices

- Ensure a healthy pipeline of prospects for site visits.

- Communicate to marketing team for requirement of relevant collateral to engage with leads.

4. Schedule & Conduct site visits and build closure pipeline with assigned leader

- Schedule & conduct Site visits with prospective customers

- Generate post visit closure meeting

- Identify why deal did or didn't go through with a prospective customer and use it as a part of customer evaluation process. Transfer such insights to presales team to optimise prequalification.

- Share insights with marketing team after understanding what kind of customer needs arise out of conversation to develop relevant collaterals and engagement media.

5. Maintain CRM records

- Duly maintain Crm records with uptodate data on lead and its actions.

Measurement :

Metrics :

- NO of inbound leads qualified for visits

- No of out bound leads generated

- No of site visits executed

- No of closures assisted.

- No of new sales initiatives planned and executed.

Target Board :

Discussion post joining :

Skills :

1.) Communication skills

2.) Negotiation skills

3.) Networking skills

4.) Persuasion

5.) Customer Skills

6.) Able to work under pressure

Knowledge :

1.) MS office

2.) Using internet and emails

3.) Payments Procedure

4.) Corporate Brands

Self Image 1.) Confident

2.) Industry expert

3.) Charming and handsome

4.) Optimistic

Traits 1.) Adventurous

2.) Aspiring

3.) Creative

4.) Witty

5.) Spontaneous

Motives :

1.) Clients/Customer satisfaction

2.) Win win win philosophy

3.) Best service

4.) Hungry for personal growth

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