Job Title- BD - Marketing Manager

Segment/Business Unit - Corporate Office

Function - Marketing

Zone/Grade/Job Level - Manager Level

Location/Site - H.O Santacruz (West)

Reporting To Sr. Manager Marketing

Job Purpose : 

This role will be to plan and execute B2B marketing strategies for network expansion for KKEL

Key Responsibilities ; 

PRIMARY ROLE:

- Support the HOD/Director /CEO in helping to devise and implement the external and internal Marketing & Communications Strategy to ensure consistent, accurate, professional and prompt fashion with all its stakeholders: parents; pupils; staff, governors, feeder schools, partner schools and beyond.

- Create and execute the annual B2B marketing plan focused to franchise network expansion for KKEL directly aligned with the revenue goals of the organization

- Leverage innovative media for HNI & Ultra HNI engagement to directed towards bringing onboard more franchise partners for Kangaroo Kids Preschools and Billabong High International Schools

- Coordinate with the call centre team: monitor lead gen, call quality, lead to opportunity conversion performance of call centre

- Ensure business development team (Regional Sales Managers) are fully briefed and connected with all campaigns and live promotions related to franchise expansion

- With the Marketing Assistant and Designer and working alongside other colleagues, deliver the activities set out in the approved annual Marketing & Communications Plan

- Track, analyse campaigns and make recommendations with regard to improvements in marketing plan, suggestions to enhance lead generation for franchise network expansion.

- Ensure the systematic collection, review and analysis of market information to identify competitor tactics, market trends, new opportunities and challenges International Marketing

- Establish and maintain good working relationships with our partner network to ensure maximum impact of activities plann

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