1. Primary Purpose: The role holder is responsible for creating brand visibility, generating leads and building professional partnerships with educational institutes.

2. Major accountability of position

a) Creates preferential access for TPR products in territory by

a. Planning local level marketing activities and in-house campaigns for all product types in different geographies.

b. Leading a team of Business Development Executives to drive timely and effective completion of ATL/BTL plans.

c. Employing strong analytics and understanding of customer segments for all products to chart out impact marketing strategies.

d. Effectively establishing and reviewing plan vs achievement of short and long term targets and develops contingency measures for the same.

b) Builds professional partnerships with educational institutes in the regions by

a. Making impactful presentations in educational institutes in the region.

b. Networking with external agencies like consultants, hospitals and educational institutes.

c. Facilitating superior customer engagement initiatives with partners to create brand loyalty.

c) Meets city profit margins by

a. Analyzing local trends in marketing and experimenting with different channels and media to implement cost-effective marketing initiatives.

b. Building a result-oriented culture in the team(s) to maximize use of resources and time.

c. Contributing to the development and growth of the team members, building organisation loyalty and reducing attrition.

d. Ensuring zero data-leakage from the system.

e. Ensuring optimum and effective use of marketing inventory.

d) Contributes to revenue generation at centers by

a. Driving team to close sales and follow up on the databases.

b. Driving implementation of referrals and brand ambassadors programs to boost revenue.

c. Guiding and mentoring team on closing cases and handling client relationships.

3. Work relations

a) Reports to the City Head/Regional Manager.

b) Dotted line reporting to the Manager- Institutional Sales.

c) Interfaces with the Operations team to ensure satisfactory delivery to key accounts.

4. Key success factors

a) Lead generation at region.

b) Number of fresh Institutional tie-ups.

c) Number of Repeat Institutional clients.

d) Profit margin.

e) Revenue at location.

5. Skills

a) Technical Skills:

a. Knowledge of products and services.

b. Knowledge of industry, key players and market dynamics.

b) Professional Success Skills:

a. Very strong communication and presentation skills.

b. Ability to network and build work alliances.

c. Strong analytical skills.

d. Able to motivate and drive teamwork to achieve goals.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.