Position Title :Manager-Branding & Marketing(FMCG)

Department Marketing & Branding

REMUNERATION & OTHER REQUIREMENTS: CTC: 10.0 to 12.0 LPA (Indicative).

Age: 30 - 35 yrs.

Gender: Male

Industry: FMCG

Education: MBA in marketing qualified

Experience :10 to 12 years- experience in the fmcg industry.

Languages: Fluent in English & Malayalam.

WORKING RELATIONSHIPS: Reporting to: Director Reportees to the incumbent: Nil

KEY RESPONSIBILITIES:

1.Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure products and services meet customers- expectations and to build the credibility of brands.

2. Identify how WICC brand is currently positioned in the market & suggest for any improvements.

3. Analyse brand positioning and consumer insights.

4. Carry out market research in order to keep up to date with customer trends as well as trying to predict future trends.

5. Supervise advertising, product design and other forms of marketing to maintain consistency in branding.

6. Organize events such as product launches, exhibitions and photo shoots etc as & when it is required.

7. Measure & report performance of all marketing campaigns and assess ROI and KPIs.

8. Oversee new and ongoing marketing and advertising activities.

SKILLS AND ATTRIBUTES:

- MBA in marketing qualified with 10 to 12 years- experience in the fmcg industry.

- Good working experiences in FMCG industries is mandatory.

- Proven abilities to develop brand and marketing strategies and communicate recommendations to management.

- Excellent understanding of the full marketing mix.

- Strong analytical skills partnered with a creative mind.

- Outstanding communication skills.

- Up-to-date with latest trends and marketing best practices.

- Ability to think creatively and innovatively.

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