Brand Marketing Manager (Noida) 4-8 yrs

Inshorts (https://inshorts.com/)

Why should you look at this role?

Upto 24 lakh per annum

- Health benefits

- Paid leave

- Sick leave

- Provident Fund

- Annual bonus

- Performance bonus

Company size: 800-1000 employees

About the Employer :

Inshorts is an internet company. It is an Innovative mobile app that cuts the clutter and deliver the news in 60-word shorts, covering a wide-range of topics, including tech and business. The team has built Inshorts with a promise to deliver news, in less than 60 words, containing only the essential facts, compromising on anything that is close to opinionating and storytelling. Their AI engine intuitively understands what the reader likes reading, and delivers more of that in a single feed.

It was founded in 2013 and headquartered in Noida.

Employer Reviews:

- 1. Casual office culture, and opportunities to grow. 2. Talented people around to learn from. 3. Understanding seniors. 4.Competitive salaries.-

Click here for more reviews: https://www.glassdoor.co.in/Reviews/Inshorts-Reviews-E1257485.htm

Reporting Structure:

Directly reporting to Marketing Head of the company

This is an IC role for now but down the line might grow into a team handling role.

Interview Process :

Virtual Interview with Marketing Head followed by COO

What You will do Everyday?

- Key member of the Marketing team focused on driving growth, via offline campaigns - TV campaigns, outdoor activities and more

- Define the brand's marketing strategy, deliver against app brand objectives

- Drive the development and execution of integrated marketing campaigns at national/regional levels

- Develop, manage and analyse branding campaigns across marketing channels - offline and online

- Coordinate with agency and internal design team to execute the campaign

- Analyze campaigns and provide strategic recommendations

Your Superpowers

- Graduation/Post-Graduation from a tier-1 institute

- Demonstrative experience in executing brand campaigns

- ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience

- At least 3 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.

- Strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns.

- Highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers and other stakeholders

- Proficiency in Excel

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.