- Exercising - Creativity without any fear- in an environment that allows you to work as per your working style.

- Leadership Role

Our Client is a multi-national (operated internationally) travel brand . Since its inception, the company has grown from a young start-up to one of the most reputed and fastest-growing firms in its region.

The Job

You will be responsible for :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and eCommerce programs in line with business priorities.

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

- Driving performance marketing via Facebook Ads, Google Ads, PPC, SEO / SEM and Display Ads.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Driving business growth by developing innovative ideas and campaigns.

- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

- Managing a team of 1-5 people.

Ideal Candidate :

- You have at least 2 years experience ideally in Digital Marketing or Brand / Product Management within Hospitality, Leisure, Travel industry.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within CRM / Loyalty Marketing, Digital Transformation / Change Management, Growth Hacking, Social Media / Viral Marketing, Startup Experience and Performance marketing would be a strong advantage.

- You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.

- You are highly goal driven and work well in fast paced environments

- You possess strong analytical skills and are comfortable dealing with numerical data

- You enjoy finding creative solutions to problems

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.