HR Manager at Right Brain Recruitment
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Manager - Brand Channel Marketing - BFSI (5-8 yrs)
Brand Management & Brand Communications :
- Understanding brand requirement, developing strategies and managing marketing campaigns across various platforms to build the credibility of brand
- Management of marketing strategies and channels
Campaign Management :
- Being one point of contact for managing the marketing requirements for channel partners & working hand in hand with the various teams & departments
- Analysing the success of marketing campaigns and creating reports
- Basic knowledge of digital platforms and analytic tools
- Content ideas / Initiatives that will deliver exponential reach / engagement.
- Branding & Marketing
- To create marketing collaterals / assets such as brochures, leaflets, emailers to share with our customers as well as prospects
- To create suitable content / designs for Branch branding across India
- To create assets for various online/ offline marketing activities for existing customers& prospects
- Being updated on branding & new trends
- To ensure website content & design is updated for channel partners
Customer Acquisition :
- To plan and execute end-to-end national and regional level lead generation campaigns - online & offline and map performance of the same
- To plan and execute end-to-end national and regional level lead events - online & offline and map performance of the same
- To strategize and execute micro marketing events (BTL) in local branch level
- To create promotional/ marketing collaterals and assets (online & offline) for the Ksec team to acquire customers
Customer Retention Programmes :
- To plan and execute annual events for existing customers for brand recall and recognition
- To plan and execute loyalty and R&R programs for existing customers for their recognition and Ksec brand recall
- To create gateways for Ksec team to connect with customers on important occasions such as birthdays, festivals etc.
- To drive and execute office branding for branches
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