About the Company

Perfora is a unique and innovative digital-first brand that is disrupting the oral care category. Launched in August 2021, the brand has grown 25 times in scale over the last 12 months.

Key Responsibilities:

- Create comprehensive alliance strategies for each channel, including dental, corporate gifting, and HoReCa.

- Define goals, objectives, and key performance indicators (KPIs) for each channel.

- Identify and target potential partners within the dental industry, corporate gifting companies, and HoReCa establishments.

- Build and nurture relationships with key stakeholders in each channel.

- Assess product-market fit within each channel and adapt strategies accordingly.

- Collaborate with cross-functional teams to ensure product alignment with partner needs.

- Maintain a detailed database of channel partners, including contact information and performance metrics.

- Monitor and track sales driven through partners to ensure targets are met.

- Ensure timely receipt of payments and commissions from channel partners.

- Collaborate with finance and operations teams to streamline payment processes.

- Work closely with the marketing team to develop channel-specific marketing and promotional materials.

- Coordinate marketing efforts to maximize visibility and sales within each channel.

- Gather feedback from partners and end customers to identify opportunities for improvement.

- Provide recommendations for enhancing product offerings and partnership strategies.

Qualifications :

- Bachelor's degree in business, marketing, or a related field.

- Proven experience in B2B sales and alliance management, preferably across multiple channels.

- Excellent communication and interpersonal skills.

- Ability to build and maintain relationships with key stakeholders in diverse sectors.

- Demonstrated ability to meet and exceed sales targets.

- Strong organizational and project management skills.

- Experience in team management and leadership.

Preferred Candidates From - Corporate Gifting, Dentist Channel, B2B Sales/Business Development.

ctc upto 15lpa

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