Hiring for our client Gravton Motors

About Gravton Motors:

Gravton Motors is one of the most exciting emerging EV companies of India, with a product portfolio extending from the funky QUANTA, to the tough QRX, to the futuristic ARQ. Gravton was founded on the idea that electric vehicles can contribute to sustainable living, provided they replicate the convenience of conventional ICE vehicles.

https://www.gravton.com/

Requirements:

- Location: Hyderabad (essential)

- Qualification: MBA Marketing

- Nature of role: Offline & Online Marketing

- Experience: +3 years of hands-on experience offline & online marketing (automobile experience preferred)

Job Description:

This role will be tasked with driving all marketing & PR activities of Gravton Motors. He / She will report to the Business Head, with a dotted line reporting to the Founder. This role will own the following functions:

- Develop and implement comprehensive marketing strategies aligned with business goals to enhance brand visibility and market penetration.

- Oversee brand positioning and ensure consistency across all channels. Build and maintain Gravton's identity as a leader in sustainable mobility.

- Plan & execute impactful product launch campaigns for electric motorcycles and supporting technologies.

- Lead digital marketing efforts, including SEO, social media, content marketing, email campaigns, and website management to drive traffic and lead conversion.

- Collaborate with dealerships / business partners to co-create marketing initiatives, and drive vehicle sales.

- Conduct market research to identify opportunities, customer needs, and competitor activity. Use insights to refine marketing strategies.

- Develop and execute lead generation campaigns to support sales efforts in both B2C and B2B segments.

- Manage media relations, press releases, and event participation to promote Gravton Motors in key markets.

Candidate Profile :

- The successful candidate is expected to be a problem solving, result oriented, highly motivated individual.

- He /She will be someone who understands that this role has a direct impact on the growth of the organisation, as well as his / her own.

In particular, he/she is expected to have the following traits:

- Proven track record of developing and executing successful marketing campaigns.

- Strong digital marketing expertise, with a focus on lead generation and brand building.

- Strong communication skills, and an ability to adapt in a fast-paced, startup environment.

What this role offers

In an industry where most functions are well established, and employees are expected to simply keep the wheels rolling, this position offers a unique opportunity to create a function from the grounds-up. A highly impactful role, this position will impact the health & direction of the company in the short to long term future. Results will be tangible; performance will be measurable. This is an opportunity to join a high potential team as it rolls out its first product, and ride the wave of growth and expansion.

Compensation

At par with industry standards, and negotiable for the right candidate.

Contact

Pooja Achar