Manager - App Merchandising (Content Marketing, B2C, FMCG)

Role & Responsibilities:

Plan and Execute:

- Think, Discuss & Plan Marketing Strategy (Traffic Driving, New Customer Recruitment, Customer Engagement, Retention, increasing wallet share) with business teams

- Complete Ownership of End-to-End Campaign Performance, Analysis, Reporting, and Driving improvements

- Create and own merchandising strategy - using briefs from business teams; planning of assets to deployment using a team of executives.

- Create and execute weekly, monthly, and quarterly plans

- Translate the above plans into detailed and actionable activity charts with clearly defined owners and checkpoints

- Timely follow-up with all stakeholders to ensure on-time high-quality delivery (Merch Team, Business Team, Design Team)

- Own quality of on-app assets: 100% adherence to the highest standards of on-app assets. 100% Customer 1st mindset

- New Assets: Be on the lookout for newer asset types that we can have on the app

- Festive Stores: Plan a quarter of special festive stores

- Category Melas: Plan a month category special stores

- Corrective Actions: If assets aren't performing to the levels needed - please take corrective action immediately and change assets, SKUs, pricing, etc

Track and report :

- Track campaign performance daily and work to improve ROI with every single campaign

- Across all channels (On App Assets - banners etc, PN, SMS, Whatsapp, Pamphlets + Lucky Contest, Jumbo coins, Quiz, Credit, Surveys, Etc,.)

- Create Dashboards: With the help of the data science team make dashboards that would help to surface the performance of merch activities

Team Lead:

Ensure work is done through a team of 4-6 TL + execs.

Fix:

- Look for ways we can improve tech in relation to the usage of merch ingestion software to make the system faster, more intuitive, and less human-dependent

Ideal Candidate:

- First Principles Problem solver

- Self-driven: Ability to work independently with limited support in a fast-paced, high-growth environment

- Committed and High Intent: Hunger to work, deliver, and grow in a rapidly growing organization

- Experimentative mindset: Ideate, try, measure, learn, document, and help improve ways of working

- Has worked in e-commerce; esp in-app merch teams

- Good collaboration skills - great at communication and negotiation - Ability to influence a variety -of stakeholders without relying on positional authority

- Willingness to get your hands dirty: Learn from customers and on-ground teams about their business and challenges

- Strong analytical skills with advanced proficiency in Excel

- Ability to drive insights from data

- Interest and understanding of Retail in India within Grocery stores in FMCG and staples industry