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01/08 Vikas
Consultant at Team Works Consultancy

Views:20 Applications:14 Rec. Actions:Recruiter Actions:2

Manager - App Marketing - eCommerce (4-7 yrs)

Bangalore Job Code: 226340

Key Objective of the job: -

- To own strategy, planning and execution of all mobile user acquisition and re-engagement for Co. app.

- Drive new users- growth at reasonable CAC.

Key Responsibilities: :

- Plan and execute app acquisition campaigns across Google, Facebook, Criteo, Snapchat, affiliates and other platforms.

- Explore new experiments with targeting and communication and chart out a plan to execute.

- Find ways to grow orders and revenue from website and mobile app.

- Work with product and tech team to execute conversion improvement strategies.

- Analyzing conversion funnel, trends and understanding customers- behavior.

- Work with analytics to build reports to measure CPO, RoAS and CAC metrics.

Key Skills :

- 4-5 years of digital marketing experience with E-commerce, Social commerce or Ed-Tech.

- Hands on experience with app acquisition platforms AdWords, Facebook, Criteo, Snapchat etc.

- Good analytical and data driven decision making skills.

- Ability to manage multiple campaigns and run multiple tests at a time.

- Good understanding of product feed and dynamic product ads.

- Experience of using Apps flyer/Singular/Branch and Google analytics.

MUST HAVES :

- 4-5 years of digital marketing experience with E-commerce, Social commerce or Ed-Tech.

- Min 1+yrs in App Marketing

- Hands on experience with app acquisition platforms AdWords, Facebook, Criteo, Snapchat etc.

- Good analytical and data driven decision making skills.

- Ability to manage multiple campaigns and run multiple tests at a time.

- Good understanding of product feed and dynamic product ads.

- Experience of using Apps flyer/Singular/Branch and Google analytics.

Joining time / Notice Period :

Immediate to 30 days

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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