Roles & Responsibilities :-

- Play an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients

- Responsible for the development and achievement of sales targets.

- Focus on growth and development of existing clients, together with generating new business Conduct market analysis and research on the dynamics of the account Develop a pricing structure for the client.

- Manage conflict and come up with effective negotation and sales strategies.

- Building Partnerships : Initiate discussion with identified new partners; Detail the concept of loyalty programs to key decision makers of the partner; seek inputs/ involvement of superior at critical stages of the discussion; effectively interact with the brand relationship management team.

- Partnerships Documentation: Complete Partnership documentation; share details with business relationship management team during transition of partner management.

- Market Information: Gather & share key market trends with marketing head heads

- Review and develop effective marketing and branding strategies across all properties in India

- Drive and implement innovative communication strategies across traditional and new media to attract new and retain existing customers

- Monitor, enhance and review effectiveness of existing marketing programs in-store and media led

- Evaluate customer research, market conditions, and competitor data and implement tactical alterations to the marketing plan as necessary.

- Select and manage external agencies to deliver on marketing goals (Design Agency, Mystery Shopping Agency and PR)

- Deliver consistently on business results through partnerships, strategic alliances and proper agency management Develop and implement an effective annual marketing plan and budget. Review the same every quarter for improvisation.

- Create strong brands via suitable channels such as PR, advertising, and other innovative methods.

- Oversee and efficiently utilize branding opportunities such as media partners, other retail tie-ups-

- Develop plans to launch New outlets/ Brands

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