HR Manager at Kodehash Technologies Pvt Ltd
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Manager - Affiliate Marketing - Marketing Firm (3-6 yrs)
About us :
- AXAD is a top-tier, cross-platform CPA Marketing Network founded by seasoned marketers. We not only have an unending knowledge and passion for all aspects of online marketing, but we also have a thorough understanding of the various needs of advertisers and affiliates. AXAD is a leading digital marketing company growing at a fast pace by turning our clients into market leads from e-commerce, financial, and insurance verticals. We are value driven company, and we offer full marketing services such as SEO, SMO, and Paid advertising in Social, Display, and Mobile analytics.
Job Requirements :
- Generate revenue within 90-100% of set monthly margin goals
- Average $100k (approximately) in margin over 3 consecutive months
- If the affiliate manager expects to fall below the goal, effectively communicate with management what their goal should be and their action plans to improve overall margin over 90 days
- Consistently maintain a diversified portfolio of a minimum of 75 publisher accounts
- Recruit a minimum of 15 new publishers every month
- Maintain healthy profit margins (average 30% or higher)
- Consistently growing monthly profit margin while diversifying affiliate book
- Use the best judgment for daily decisions pertaining to quality, quantity, compliance, payouts, and overall traffic viability and performance
- Maintain minimal miscommunication errors or losses due to negligence such as poor judgment with traffic decisions or mismatch of publisher traffic and campaign inventory
- Proactive loss mitigation consistency
- Outreach to new publishing partners, maintaining a diversified traffic portfolio
- Strong knowledge of diversified traffic channels and details included in promotion methods including email, social, display, native, search, PPV, and listicle
- Ongoing review and knowledge of publisher traffic, ensuring promotion methods are documented and communicated to the sales team and management
What will you be doing?
- Build and manage the US affiliate portfolio
- Own Affiliate marketing P&L for each state, including New Depositing Players, marketing investment, and revenues.
- Negotiate and optimize each Affiliate partnership to ensure business objectives and ROI targets are met.
- Collaborate with a wider marketing team and ensure the Affiliate Marketing calendar and strategy are aligned with the wider brand and communication strategy.
- Help creates the plan and executes affiliate marketing acquisition and retention campaigns to grow the affiliated portfolio.
- Create a strong, ambitious, and performance-oriented team culture
- Monitor and analyse the results of these campaigns, including weekly and monthly KPI reports
- Work alongside the Data Analyst and Marketing Intelligence team to optimize affiliate marketing performance and investment
- Deliver clear, concise, and reliable reporting on all activity to key stakeholders
- Attend industry events and keep updated on industry trends that impact the program and the business
- Perform market and competitor research in existing markets and assist with future growth plans and strategies.
- Attend industry events and keep updated on industry trends that impact the program and the business
- Provide Day to Day Support to Affiliates and Regular Feedback on the Delivery of Traffic
Are you the perfect fit ?
- You read the above strategic focuses for the position, and you thought, that is exactly what I love doing.
- You are an Emotionally Mature Team player with a strong focus on what you can contribute to the team rather than acquire for themselves
- You have a proven track record in Affiliate/Influencer Management or have similar experience in developing business relationships, crafting win-win solutions, and closing deals. (Any past sales experience is similar and relevant.)
- You are friendly, and outgoing, engage easily in conversations, are a great listener, and have the interpersonal skills that lend to cultivating deep connections.
- You are results-driven and motivated with a non-negotiable commitment to exceeding goals and objectives.
- You have a passion for personal development with a strong interest in learning and practicing the principles to stay on the edge of your own growth.
- You have experience prioritizing multiple projects in a fast-paced, quickly-changing environment, and delivering them on time while meeting performance goals.
- You are both confident and humble. You can engage and interact with executives, founders, industry leaders, and top influencers with confidence and assertiveness while maintaining a humble spirit and a focus on service.
- You are organized and detail-oriented.
- You are enthusiastically seeking a full-time position and you are looking forward to dedicating your focus to that position.
- You are willing to travel to company events a few times per year to learn about, and engage with, company programs, philosophies, and our affiliate partners. In addition, you are willing to travel to marketing masterminds, seminars, other events, etc. a few times per year to connect with existing partners and meet new ones.
- Expertise in building incremental revenue while maintaining ROAS goals in retail, subscription-based eCommerce environments, Insurance, or Financial Industry
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