Manager - Affiliate Marketing (3-6 yrs)
Key Responsibilities
- Manage day-to-day affiliate marketing strategy with partners/networks to meet channel KPIs and customer acquisition goals, definition of the affiliate marketing calendar (closely aligned to the local marketing activation calendar) and optimization of the campaigns.
- Responsible for top and bottom line growth of our affiliate program to achieve incremental sales, ROI and total contribution goals.
- Manage external agency and affiliate network as the key contact and continue to translate the overall strategy.
- Proactively look for new opportunities with new or existing affiliate partners
- Work cross-functionally with buying/planning, performance marketing, brand activation and analytics teams to create synergies and explore and exploit promotional opportunities.
- Dig into channel data to drive testing, reporting, optimization and analysis on affiliate marketing performance to identify key levers and opportunities for improvements
- Analyze current processes continuously and seek opportunities to automate, where possible, to improve the efficiency of the affiliate channel.
- Work closely and manage a team to ensure daily executions are being met.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
