Acquisition Marketing Manager - SaaS Product

Job Description : 

- The role requires a minimum of 3 years experience in Marketing of a SaaS product.

Marketing Team is looking for a hire who is passionate about :

- To Create & Drive Marketing strategy (Target audience, User persona, content strategy, measure & monitor campaigns)

- To Work with content writers, designers to execute campaigns

- Primary objective: Lead generation through highly targeted content driven, user campaigns, globally.

- Online advertising, digital marketing, creating and building high impact campaigns

- Enabling small businesses to be more successful.

- Mandatory skills: Content marketing, SaaS, Digital marketing, SEO, email marketing

In this role you will :

- Help drive the marketing strategy, develop audience-targeted campaigns, and partner cross-functionally to successfully execute acquisition plans.

- Create new channels for inbound leads/ Engagement through Content Distribution among various channels

- Conduct customer advocacy case studies and success stories/Collaterals/Testimonials

- Build Knowledge Resources for lead acquisitions

Responsibilities : 

Marketing Programs :

- Drive the strategy, development, and execution of campaigns, creating a highly effective and targeted approach to help Indshine drive upmarket new customer acquisition growth.

- Create annual and quarterly marketing plans and targets for this segment to focus on new acquisition and accelerate existing opportunities.

- Present regularly on program performance and success.

Cross-functional collaboration :

- Partner effectively with cross-functional teams, including Channels, Campaigns, Marketing Ops, and Content teams to create segment optimized campaigns.

- Partner with sales to monitor lead flow and to optimize the impact of marketing activities.

Project management and new initiatives :

- Track demand generation goals to increase marketing-sourced revenue, track performance, and proactively identify opportunities for growth.

Affiliates program :

- Create and own the strategy, development, budget, and execution of the affiliates programs to drive ROI positive acquisition growth.

- Manage the day-to-day of the affiliate program to hit monthly growth targets.

- Onboard new partners

Additional Information :

Must-Have :

- The role requires a minimum of 3 years experience in Marketing of a SaaS product.

- A proven track record of scaling campaigns, an impact on the business, and hitting growth and ROI targets.

Mandatory skills: 

- Content marketing, SaaS, Digital marketing, SEO, email marketing, Affiliate marketing a startup attitude and problem-solving, strategic, and analytical skills. Ability to roll out complex, data-driven marketing campaigns.

Managing affiliate marketing programs and an expert negotiator, who can work creatively and nimbly to achieve goals.

- Track record of delivering improvements in Return on Ad-Spend (ROAS), Lead acquisition costs (LAC) across digital marketing channels and campaigns.

Preferences :

- Experience in Lead Generation, campaigns in international markets(USA, Europe, etc)

- Management Experience of collaborating with other departments

- Working knowledge of email marketing, article submission, and Linkedin Pulse.

- Early joiners

Required Qualification : MBA, Engineering degree

Job Insights : 

Mandatory :

- Min. 3 years of experience in marketing in SaaS Product (Software as a Service) Company/product company, with majorly handling customer acquisition marketing, demand generation preferred.

- Experience in Creating Customer acquisition Marketing strategy (Target audience, User persona, content strategy, measure & monitor campaigns)

- To Work with content writers, designers to execute & track campaigns

- Mandatory skills: Content marketing, SaaS, Digital marketing, SEO, email marketing

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