Talent Acquisition Specialist at ISHIR
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Manager - Account Based Marketing (5-10 yrs)
We are seeking an Account-Based Marketing (ABM) Manager to join our fast paced GTM Team. This role will focus on building new pipeline and drive new customer acquisition within our strategic accounts. He/she will work closely within GTM Team to develop and executive creative and compelling ABM campaigns, content, events, and experiences. This role will require a solid foundation in campaign planning, multi-channel marketing, messaging, and creativity to break-through and fully engage multiple audiences and stakeholders.
Responsibilities :
- Own ABM strategy and execution to support new customer acquisition
- Develop 90-Day campaigns to reach, engage and nurture targeted accounts
- Collaborate with the Sales Team to drive ABM opportunities through pipeline to close.
- Implement a multi-channel approach (digital, chat, advertising, events, direct mail, etc.) to engage and build awareness with key personas at targeted accounts
- Collaborate with Corporate Marketing (content and product marketing) to develop necessary content assets and tailored messaging
- Measure, analyze and report on results, with an eye for optimization and performance improvements.
- Partner closely with the Sales Team (AEs and SDRs) to identify the target accounts, - big bets- and follow-up in a timely manner on those showing intent.
- Build creative approaches and customized 1:1 and 1:few ABM campaigns to reach and engage key decision makers at top accounts
What you bring :
- 5-7 years B2B demand generation experience (1+ year in ABM preferred)
- Solid email writing, ad copy, and messaging skills
- First-hand experience developing comprehensive marketing plans and executing campaigns
- Firm grasp of ABM strategies and tactics
- Experience with Salesforce.com, marketing automation solutions, sales engagement tools (i.e. Outreach.io) and ABM platforms (i.e. Terminus)
- A strong disposition for action, along with a competitive desire to learn and succeed
- Excellent communication skills (written and verbal)
- Strong problem solving and analytical skills
- Bachelor's Degree in Marketing, Communications, Advertising, Creative Writing or Journalism
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