Mamaearth - Specialist - Facebook Advertising (2-5 yrs)
Responsibility :
- Social media campaign: end-to-end execution and planning - Hardcore FB Ads.
- Driving awareness, demand, and acquisition through social media marketing channels
- Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions
- Analyze and report on performance metrics and set up test plans to improve the campaign performance.
- Should not majorly worked on lead generation campaigns but has worked on conversion/purchase optimized campaigns.
- Should have handled budget of max 70Lacs to 1Cr in a month.
- Should have handled conversions.
- Work towards month on month increment while maintain the channel efficiency.
- Work with content writers to develop compelling messaging across platforms.
- Work with designers to ideate and develop relevant creative to increase the CTR numbers.
- Building experiments and tests basis hypothesis (creative, audience and content)
Experience:
- Experience in building and managing acquisition and remarketing campaigns
- Excellent communication and presentation skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
