Senior HR Manager at Honasa Consumer Pvt. ltd.
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Mamaearth - Social Media Marketing Role (2-7 yrs)
Facebook Marketing
Social media campaign : end-to-end execution and planning
- Driving awareness, demand, and acquisition through social media marketing channels
- Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions
- Analyze and report on performance metrics and set up test plans to improve the campaign performance
- Work towards month on month increment while maintain the channel efficiency.
- Work with content writers to develop compelling messaging across platforms.
- Work with designers to ideate and develop relevant creative to increase the CTR numbers.
- Track best practices, monitor industry trends, and make recommendations.
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