Senior HR Manager at Honasa Consumer Pvt. ltd.
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Mamaearth - Google Adwords Role (2-6 yrs)
Mamaearth - Google Adwords
Responsibilities :
- In this role, you- ll drive end-to-end strategy and execution for Google Ads Best Practices across Search, Shopping, Display and Youtube campaigns.
- Optimizing Google Campaigns to deliver the best ROI while ensuring Revenue targets are met.
- You will help create & execute a strategy for new user acquisition and also returning user engagement on Google.
- Developing and executing new and innovative strategies for consumer acquisition.
- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI.
- Gathering insights into campaigns and consumer behaviour and implementing the learnings.
- Manage repository of Best Practices guides and checklists while optimizing for campaigns keys metrics.
- You take part in a complete marketing experience as you lead every facet of the consumer buying journey.
- From determining positioning, naming, competitive analysis, product launches and content communications, you help shape the voice of the product via ad copies and help it grow a consumer base.
- You work with a cross-functional team across the content, website, product development, engineering and more to adapt and develop, data-driven Google Ads best practices that are impactful and easy to understand.
Skills :
- Ability to manage multiple campaigns from inception to scale.
- Ability to organize content and set direction in the face of ambiguity.
- Ability to work in a highly cross-functional environment.
- Strong written and verbal communication skills.
- Problem-solving mentality, always looking for more efficient ways to improve the process
- Knowledge of digital marketing from a practitioner's point of view.
- Experience pulling data and generating advanced excel reports
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