Mamaearth - Facebook Ads Specialist - Marketing (3-6 yrs)
Responsibility :
- Social media campaign: end-to-end execution and planning
- Driving awareness, demand, and acquisition through social media marketing channels
- Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions
- Analyze and report on performance metrics and set up test plans to improve the campaign performance
- Work towards month on month increment while maintain the channel efficiency.
- Work with content writers to develop compelling messaging across platforms.
- Work with designers to ideate and develop relevant creative to increase the CTR numbers.
- Building experiments and tests basis hypothesis (creative, audience and content)
Desired Candidate :
- Minimum 3 years of experience in performance marketing and handled conversion campaigns.
- Experience in handling a budget of minimum 1-2cr
- Experience in building and managing acquisition and remarketing campaigns
- Excellent communication and presentation skills
Note : People with lead generation campaigns or brand campaigns are not preferred.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
