Senior Talent Specialist at Mamaearth
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Mamaearth - Executive/Senior Executive - Influencer Marketing (1-3 yrs)
Job Description : Influencer Marketing Executive/Sr. Executive
Location : Gurgaon
Duties and responsibilities :
1. Develop and execute influencer marketing strategies and creative campaigns
2. Research and identify social media talent across new businesses
3. Build strong relationships with talent and their management
4. Work across product teams on project development in partnership with influencers
5. Manage launch and marketing of new products with influencers
6. Reach out to industry professionals to be involved in Business of Influencers events and activities
7. Ad hoc research and analysis for new opportunities
8. Develop content ideas and write and curate video concepts
9. Brainstorm new, creative approaches to influencer campaigns, Coordinate events
10. Identify brand partnership opportunities for events
11. Manage execution and delivery of events
12. Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
What we are looking for in you ?
- Must LOVE social media and YouTube
- Passionate about working with influencers
- Relevant work experience
- Excellent written and verbal English communication skills
- Strong interpersonal skills
- Effective time management
- Strong organizational skills, attention to detail, and the ability to multi-task Performance Indicators
- Timely execution of deliverables
- Achievement of set targets
- Effective increase in influencer marketing portfolio month-on-month
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