Senior HR Manager at Honasa Consumer Pvt. ltd.
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Mamaearth - Executive - Google Adwords (1-2 yrs)
Mamaearth - Google Ads Executive
Minimum Qualifications :
- Bachelor's degree or equivalent practical experience.
- 1-2 years of experience in Google Ads including search, display, shopping, youtube advertising.
- Previous work experience with an e-commerce/startup/early-stage companies
Skills/Competencies Required :
- Must have knowledge of Google Analytics, Google Ads & Excel.
- Experience in campaign planning, execution and measurement KPIs
- Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment
Responsibilities :
- In this role, you will drive execution for Google Ads Best Practices across Search, Shopping, Display and Youtube campaigns.
- Optimizing Google Campaigns to deliver the best ROI while ensuring Revenue targets are met.
- You will execute a strategy for new user acquisition and also returning user engagement on Google.
- Developing and executing new and innovative strategies for consumer acquisition.
- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI.
- Gathering insights into campaigns and consumer behaviour and implementing the learnings.
- Manage repository of Best Practices guides and checklists while optimizing for campaigns keys metrics.
- You take part in a complete marketing experience as you lead every facet of the consumer buying journey.
- From determining positioning, naming, competitive analysis, product launches and content communications, you help shape the voice of the product via ad copies and help it grow a consumer base.
- You work with a cross-functional team across the content, website, product development, engineering and more to adapt and develop, data-driven Google Ads best practices that are impactful and easy to understand.
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