Mamaearth - CRM Executive

Minimum Qualifications :

- Bachelor's degree or equivalent practical experience.

- Have 1-3 years of experience, ideally working on Consumer-Facing, Large-Scale products.

- Previous work experience with an e-commerce/startup/early-stage companies

Skills/Competencies Required :

- Must have knowledge of Google Analytics, Hotjar, Clevertap, Excel.

- Experience in campaign planning, execution and measurement process

- Must be comfortable in handling large volumes of data

- Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment

- You enjoy working in teams and are an excellent team player with good written and verbal communication skills

Responsibilities :

- Plan and execute email, SMS, Whatsapp, Fb Messenger & Push Notification campaigns to target users with relevant and personalized communication.

- Leverage data and analytics to understand user behaviour and transaction/search patterns

- Come up with strong data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPI's.

- Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell by working closely with the Marketing, Product, Tech and Ops teams

- Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base (new, active, at risk, dormant) appropriately to identify opportunity areas in the user's lifecycle.

- Lead loyalty efforts - understanding and mapping user behaviour (immersions, profiling) piloting and experimenting with the construct and final rollout.

- Drive and monitor A/B tests and data-driven experiments.

- Responsible for quality assurance of all CRM campaigns.

- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.

- Learn everything you can about our customers through data and use it to drive your CRM Campaigns

- You are passionate about your customers and always bring questions back to what will serve them best.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.