Senior Manager HR & Admin at Honasa Consumer Pvt Ltd
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Mamaearth - AM - Facebook Ads (2-12 yrs)
Responsibilities:
- Social media campaign: end-to-end execution and planning
- Driving awareness, demand, and acquisition through social media marketing channels
- Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions
- Analyze and report on performance metrics and set up test plans to improve the campaign performance
- Work towards month on month increment while maintain the channel efficiency.
- Work with content writers to develop compelling messaging across platforms.
- Work with designers to ideate and develop relevant creative to increase the CTR numbers.
- Building experiments and tests basis hypothesis (creative, audience and content)
Experience:
- Minimum 2 years of experience
- Experience in handling a budget of minimum 2cr
- Experience in building and managing acquisition and remarketing campaigns
- Experience in Excellent communication and presentation skills
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