Job Description :

1. Lead the content marketing strategy for the organization. Experience in strategizing and writing content for B2B brand websites/clients.

2. Develop, write and deliver persuasive content for the website, Social media, sales collateral, videos, and blogs.

3. Utilize industry best practices and familiarity with the organization's brand vision to inspire ideas and content.

4. Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.

5. Researching industry-related topics - Identify customers- needs and gaps in our content and write on new topics.

6. Creatively writing content for all deliverables that connects with the desired audience and drives action.

7. Assisting the marketing team in developing content for advertising campaigns

8. Handle social profiles and promote content on social media.

9. Monitor and analyze the performance of content key performance indicators (KPIs) to offer suggestions for improvement.

Interaction Points :

1. Liaise with internal teams for requirement gathering. Point of contact across teams for sale collaterals, presentation/pitch docs, related requirements, etc.

2. Strong interpersonal skills and willingness to communicate across teams and management.

3. Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials.

4. Coordinate with design team for requirements related to web creative designs, presentation decks, videos, testimonials, etc.

5. Collaborate with members of the production team to ensure timely delivery of materials.

6. Proofreading content deliverables for errors and inconsistencies.

Qualification & Experience :

1. Min 4 years of work experience as a content marketer. Knowledge of online content strategy and creation.

2. Min 1 years of work experience as content marketer for B2B businesses producing content for multiple digital formats and campaigns.

3. Bachelor's degree in communications, marketing, English, journalism, or related field.

4. Excellent writing and editing skills in English. Proven content writing experience.

5. Demonstrated success in managing a business social media presence. Specially LinkedIn.

6. Good time management skills, including prioritizing, scheduling, and adapting as necessary.

7. Ability to work independently and with a team to meet deadlines.

8. Hands-on experience with Content Management Systems (e.g. WordPress).

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