Role Purpose:

The copy writer is responsible of Producing creative, engaging copy that is line with the brand's tone of voice, across a broad level of communication channels including digital, print, in-store and online.

Role Details : Key Responsibilities and Accountabilities :

Editing :

- Take briefs from across the business to create on-brand messages across all communication channels

- Generate editorial plans with the Content Manager on a monthly basis

- Write, edit and proof content across all communication channels, ensuring accuracy and consistency

- Contribute new ideas to deliver compelling creative campaigns and content

- Review trends and competitor activity

- Initiate high-quality, original and engaging editorial content for digital brand content platform

- Reporting to the Content Manager/Lead and working closely with the in-house Content team, as well as local offices

Human Capital Responsibilities : 

- Proactively identify and seek professional development opportunities to improve leadership and technical skills pertaining to the direct line of work

- Apply and follow MAF Retail's Human Capital corporate policies and relevant procedures and instructions

- Provide training and feedback to direct reportees when required

Financial Responsibilities :

- Ensure alignment of procedures in accordance with the Delegation of Authority (DOA)

- Assist in monitoring allocated budget to ensure compliance and highlight possible issues

- Provide inputs on cost reduction measures

Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.

Definition of Success :

- Writing at least one article a day in line with editorial plan and wider content strategy that increases engagement

- Manage consistency and quality of all copy

- Constantly measure the quality of creative output and make adjustments based on data.

- Champion the voice of the customer through your work and understand who campaigns are being created for.

- Quality output of creative copy in a timely manner

Functional/Technical Competencies : 

- English (Full professional proficiency - Required )

Qualification, Experience & Skills :

Minimum Qualifications/education : 

Bachelor's Degree in Business Administration or any relevant discipline

Minimum experience : 2 years in the related function

Skills :

- Highly organized with strong multitasking skills

- Good time management skills

- Good problem solving skills

- High attention to detail

- English (Full professional proficiency - Required) Arabic (Full professional proficiency - Required)

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