Job Description - Marketing Manager

- Responsible for branding, events, ATL/BTL, Promotional activities

- Update management on business process and operating plan and financial model and Marketing profitability.

- Networking & Relationship with Brands seeking for expansion in Malls.

- Brand Strategy & Marketing Communications

- Spearheading a gamut of tasks pertaining to brand development planning and strategy formulation

- Creating marketing plan / marketing mix for increased awareness and preference of the brand

- Conceptualising brand campaigns & developing and executing media strategy (media planning & buying)

- Supervising print releases like newspapers, magazines and local publications

- Maintaining relations with Media (Print, Electronic & Outdoor) & P.R. Agency

- Keeping a track of budget spends & ensuring spends are in line with brand plans, ROI from marketing activities and ensuring funding is utilized within the given deadline & in sync with organization's processes & guidelines

- Performing competitor tracking to screen market trends, target segments, etc.

- Accountable for developing strong relationship with key accounts

- Execute soft sales and optimizing lead generation programs in synchronization with Sales Department

- prepare company's website, brochure, newsletter for the employees, layout and scripting of all promotional material

- Website - Designing & Updation, Search Engine Optimisation, Online Reputation Management, Google Ads/ Online Banners, Social Media (FB, Twitter, LinkedIn, You Tube)

- Focus on sales lead generation through website portals, newspaper, IVR, etc.

- Enhancing the online presence through website portals, SEOs (organic & inorganic)

- Ensuring effectual copy/content write, editing and creative support for communications for literature, brochures, Ads, newsletter and other promotional material

- Chalking out project briefs and briefing the in-house designer for creative

- Managing projects and site/site office displays of the organisation

- Media - Planning & Buying, Extensive Negotiations, Barter Deals, Releases

- Co-ordination with Advertising Agency, Media, PR & Digital agency and all other vendors and communication partners

About Mahima Group :-

Mahima Group led the way in bringing of innovative era of living, shopping, and amusement to the society of Jaipur since a decade. As achievers, we have successfully completed 27 years in construction business and Real estate .

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