Magicpin - Associate - Digital Marketing (2-4 yrs)
About magicpin :
Magicpin is India's largest O2O platform that drives discovery and commerce for offline businesses. More than 2M users are hooked on to the app where they spend up to 80 minutes per day. We drive $200M+ of business to merchants on the platform and have grown 6x in the last 12 months, with partners ranging from large brands like McDonald's, Beer Cafe, Decathlon, ITC, Emami, Pernod Ricard to thousands of local retailers across the country. The management team consists of seasoned professionals from Lightspeed VP, Nexus VP, Bain & Co, McKinsey, Walmart Labs, Microsoft, Goldman Sachs and educational background including IIT, IIM, Stanford and SRCC. The company has been invested in by Lightspeed (Oyo, Snapchat, Limeroad) and Google.
Roles and Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Instrument conversion points and optimise user funnels
Knowledge and Skills :
- 2-3 years of past experience in paid marketing
- Should have managed budgets of INR 10L per month for their own company (not agency/client)
- Experience of doing this at e-commerce (transaction based) company
- Experience in setting up and optimizing Google Adwords and Facebook campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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