Human Resources at Madison World
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Madison World - Biddable Media Specialist (3-5 yrs)
- Making investment decisions on various digital platforms and tracking its effectiveness with the goal of scaling up the accounts and driving business ROl
- Managing digital campaigns within the defined parameters of budgets & KPIs and achieving pre-agreed campaign objectives along with client management
- Controlling & optimizing cost efficient buys basis PB/CPL/CPC/CPI among others
- Working closely with publisher and ad network teams to plan optimal affiliate marketing campaigns
- Competition listening on a regular basis to understand market landscape and impact of changing times in order to make strategical changes in media strategies with the goal of maximizing revenue
- Preparing pitch deck & media strategies for new clients
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