Job brief

We are seeking a Senior Public Relations Manager (PR Manager) to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Responsibilities :

- Develop a marketing communications plan including strategy, goals, budget and tactics

- Strategize long term roadmaps for clients through a keen understanding of their landscapes

- Liaise with stakeholders, client servicing and teams

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Coordinate public relations activities and manage delivery mapping

- Direct social media team to engage audiences across traditional and new media

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage media inquiries and interview requests

- Create content for press releases, byline articles and keynote presentations

- Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Requirements : 

- Proven working experience of minimum 5 years in public relations required

- Proven track record designing and executing successful public relations campaigns at both a local and national level

- Strong relationships with both local and national business and industry media outlets

- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

- Exceptional writing and editing skills

- Solid experience with social media including blogs, Facebook, Twitter, etc.

- Event planning experience

- BA/MA degree in Marketing, Advertising, Communications or a related discipline

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