Company Description :

Machine Maker is India's topmost media platform that provides insight into the latest trends, updates, regulations on the various manufacturing industries. Machine Maker is committed to promoting and connecting the manufacturing industry for a better future. With the print and digital form in serving, we make the access of information to a wide range of audiences. Our vision is to build a strong ecosystem to empower Indian Manufacturing by bringing exciting success stories of people, innovations, market, etc.

Role Overview :

The Content Manager will be responsible for creating, curating, and managing high-quality, engaging content across various platforms. The role includes coordinating with multiple departments, optimizing content for SEO, and ensuring consistency with the brand's voice and strategy.

Key Responsibilities :

- Develop and implement content strategies aligned with business objectives.

- Manage the content calendar for various platforms (web, social media, video).

- Oversee the creation, editing, and curation of content including articles, videos, podcasts, and social media posts.

- Collaborate with writers, designers, and videographers to ensure content quality and creativity.

- Monitor content performance metrics and optimize for SEO, user engagement, and conversion.

- Ensure brand consistency in tone, style, and messaging across all platforms.

- Lead content marketing campaigns to drive traffic and engagement.

- Manage relationships with freelance writers, influencers, and content creators.

- Stay updated on industry trends, digital tools, and content innovations.

- Ensure timely delivery of content and manage revisions as needed.

Required Skills & Qualifications :

- Bachelor's degree in Media, Communications, Journalism, or related field.

- 3+ years of experience in content creation, strategy, or management.

- Proficiency with content management systems (CMS) and SEO best practices.

- Strong knowledge of digital marketing, social media platforms, and analytics tools.

- Excellent writing, editing, and communication skills.

- Ability to manage multiple projects and meet deadlines.

- Creative thinker with a keen eye for detail.

- This role requires leadership in content innovation, a deep understanding of audience engagement, and the ability to work in a fast-paced media environment.