Lyshra - Digital Marketing Specialist (1-30 yrs)
Company : Lyshra Indian Shopping Network
Job Description : As a Digital Marketing Specialist at Lyshra Indian Shopping Network, you will play a crucial role in driving user acquisition, engagement, and brand awareness. You will be responsible for developing and executing digital marketing strategies across various channels to promote our platform and reach our target audience. Your expertise in digital marketing techniques and analytical mindset will be instrumental in optimizing our marketing campaigns and driving results.
Responsibilities :
- Develop and execute comprehensive digital marketing strategies to drive user acquisition, engagement, and brand awareness.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels.
- Conduct keyword research, optimize website content, and implement SEO strategies to improve organic visibility and search rankings.
- Monitor and analyze marketing metrics, generate reports, and provide insights to optimize campaign performance and drive continuous improvement.
- Stay updated with the latest digital marketing trends, industry best practices, and emerging technologies to enhance our marketing efforts.
- Collaborate with cross-functional teams to align marketing initiatives with business goals and support product launches and promotions.
- Leverage social media platforms to engage with our audience, build brand loyalty, and drive user engagement.
- Develop and curate engaging content for various digital channels, including website, social media, email marketing, and blog.
Requirements :
- Proven experience in digital marketing, preferably in the e-commerce or retail industry. In-depth knowledge of digital marketing channels, techniques, and best practices.
- Experience managing and optimizing paid advertising campaigns on platforms like Google Ads, Facebook Ads, etc.
- Familiarity with SEO strategies, keyword research tools, and content optimization techniques.
- Strong analytical skills to track and measure campaign performance, generate reports, and provide actionable insights.
- Proficiency in using web analytics tools such as Google Analytics or similar platforms.
- Excellent written and verbal communication skills to create compelling content and engage with the target audience.
- Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines. Bachelor's degree in marketing, business, or a related field is preferred.
- Join Lyshra Indian Shopping Network as a Digital Marketing Specialist and contribute to our mission of revolutionizing the Indian shopping experience. Drive our digital marketing efforts, engage with our audience, and make a significant impact on our brand's growth and success. Be part of a dynamic team that embraces innovation and creativity in the digital space.
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